Job Description

We are seeking a highly motivated and experienced Media Planner/Buyer to join our team. This role is responsible for providing expert media planning and buying support across multiple markets. The ideal candidate is a skilled negotiator, excels at building relationships with media vendors, and thrives in a fast-paced, results-driven environment.

****MUST BE ABLE TO WORK ONSITE 3 DAYS A WEEK IN THE KENNESAW, GA AREA***

Key Responsibilities

• Develop strategic media recommendations using industry research and data.
• Research, plan, and negotiate media opportunities for radio and TV programming, including financial content.
• Plan and execute radio and TV commercial schedules.
• Analyze, compile, and present media plan options to internal teams and stakeholders.
• Manage the implementation, monitoring, and fulfillment of all media orders.
• Maintain accurate and up-to-date media plan schedules.
• Handle media billing reconciliation and budget tracking.
• Coordinate traffic delivery for all TV commercials and programming.
• Optimize media plans by monitoring performance, costs, and ROI, and making timely adjustments.
• Lead monthly status update meetings.
• Conduct ongoing research and provide insights on opportunities in current and emerging markets.
• Manage relationships with vendor partners through regular calls and meetings.
• Make informed decisions on pre-emptions and makegoods based on performance data.

Qualifications

• Positive and proactive attitude.
• Strong background in traditional broadcast media.
• Proficiency with media tools such as Nielsen, TapScan, Scarborough, or similar platforms.
• Excellent communication and negotiation skills.
• Detail-oriented and highly organized.
• Ability to manage multiple projects and deadlines efficiently.
• Solid understanding of the current media landscape.

Experience & Education

• Bachelor’s degree required, preferably in Advertising, Marketing, or a related field.
• Minimum of 5 years’ experience in media planning, buying, or media sales.
• Experience with digital media planning/buying is a plus.

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