Job Description
Part-Time Paid Media Specialist
Location: Remote / Hybrid
Hours: Part-Time (10–25 hours per week)
Compensation: Competitive hourly rate / contract-based
About the Role
We’re looking for a Paid Media Specialist who lives and breathes digital advertising strategy. You’ll plan, execute, and optimize multi-channel campaigns across a variety of platforms — from Google Ads and Microsoft Advertising to TikTok, Reddit, LinkedIn, Facebook, and emerging paid media channels. This role requires both creative and analytical skills, with a deep understanding of targeting, tracking, and ROI optimization.
Key Responsibilities
Campaign Strategy & Management
Develop and manage paid campaigns across multiple platforms (Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, and others).
Execute geo-fencing and programmatic display campaigns for hyper-targeted audience reach.
Plan and manage retargeting and remarketing initiatives to nurture leads and conversions.
Write compelling ad copy and collaborate with creative teams on visual assets.
Optimization & Analytics
Monitor campaign performance, adjust bids, and optimize for conversions, CPA, and ROAS.
Leverage A/B testing to improve creative and audience targeting.
Utilize tracking tools (Google Tag Manager, GA4, UTM parameters, conversion pixels, etc.) to ensure accurate data flow and reporting.
Prepare clear, insightful campaign reports with recommendations for improvement.
Collaboration
Work with the SEO, design, and content teams to align paid strategies with overall marketing goals.
Stay ahead of platform updates, new ad formats, and industry best practices.
Manage ad budgets efficiently to maximize ROI.
Qualifications
7+ years of experience in paid media management (agency or in-house).
Proven success running campaigns across multiple platforms, including geo-fencing, programmatic display, social, and search .
Strong understanding of PPC principles, audience segmentation, and conversion funnels.
Hands-on experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Business Suite, TikTok Ads Manager, Reddit Ads, and DSP platforms (e.g., Simpli.fi, StackAdapt, The Trade Desk).
Proficiency in Google Analytics 4 , Google Tag Manager , and reporting tools like Data Studio / Looker .
Excellent analytical and communication skills.
Ability to work independently and manage multiple client campaigns simultaneously.
Preferred Skills
Experience with geo-targeting , IP-based targeting , and OTT/CTV advertising .
Understanding of CRM audience uploads and first-party data utilization .
Familiarity with HubSpot , Mailchimp , or other marketing automation tools.
Agency experience and familiarity with multiple client verticals (e.g., legal, healthcare, retail, construction).
Why Join Us
Flexible, hybrid culture
Collaborative and innovative marketing environment
Opportunity to work with a variety of industries and cutting-edge campaigns
We are a full service digital marketing agency that thrives on creating! We love what we do, and we love the spirit of excellence.
We are a full service digital marketing agency that thrives on creating! We love what we do, and we love the spirit of excellence.
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