Job Description

Job Description

Job Description

Part-Time Paid Media Specialist

Location: Remote / Hybrid
Hours: Part-Time (10–25 hours per week)
Compensation: Competitive hourly rate / contract-based

About the Role

We’re looking for a Paid Media Specialist who lives and breathes digital advertising strategy. You’ll plan, execute, and optimize multi-channel campaigns across a variety of platforms — from Google Ads and Microsoft Advertising to TikTok, Reddit, LinkedIn, Facebook, and emerging paid media channels. This role requires both creative and analytical skills, with a deep understanding of targeting, tracking, and ROI optimization. 

Key Responsibilities

• Campaign Strategy & Management

  • Develop and manage paid campaigns across multiple platforms (Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, and others).

  • Execute geo-fencing and programmatic display campaigns for hyper-targeted audience reach.

  • Plan and manage retargeting and remarketing initiatives to nurture leads and conversions.

  • Write compelling ad copy and collaborate with creative teams on visual assets.

• Optimization & Analytics

  • Monitor campaign performance, adjust bids, and optimize for conversions, CPA, and ROAS.

  • Leverage A/B testing to improve creative and audience targeting.

  • Utilize tracking tools (Google Tag Manager, GA4, UTM parameters, conversion pixels, etc.) to ensure accurate data flow and reporting.

  • Prepare clear, insightful campaign reports with recommendations for improvement.

• Collaboration

  • Work with the SEO, design, and content teams to align paid strategies with overall marketing goals.

  • Stay ahead of platform updates, new ad formats, and industry best practices.

  • Manage ad budgets efficiently to maximize ROI.

Qualifications

• 7+ years of experience in paid media management (agency or in-house).

• Proven success running campaigns across multiple platforms, including geo-fencing, programmatic display, social, and search .

• Strong understanding of PPC principles, audience segmentation, and conversion funnels.

• Hands-on experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Business Suite, TikTok Ads Manager, Reddit Ads, and DSP platforms (e.g., Simpli.fi, StackAdapt, The Trade Desk).

• Proficiency in Google Analytics 4 , Google Tag Manager , and reporting tools like Data Studio / Looker .

• Excellent analytical and communication skills.

• Ability to work independently and manage multiple client campaigns simultaneously.

Preferred Skills

• Experience with geo-targeting , IP-based targeting , and OTT/CTV advertising .

• Understanding of CRM audience uploads and first-party data utilization .

• Familiarity with HubSpot , Mailchimp , or other marketing automation tools.

• Agency experience and familiarity with multiple client verticals (e.g., legal, healthcare, retail, construction).

Why Join Us

• Flexible, hybrid culture

• Collaborative and innovative marketing environment

• Opportunity to work with a variety of industries and cutting-edge campaigns

We are a full service digital marketing agency that thrives on creating! We love what we do, and we love the spirit of excellence.

Company Description

We are a full service digital marketing agency that thrives on creating! We love what we do, and we love the spirit of excellence.

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