Job Description

International Luxury brand is seeking a Sr. Paid Search Specialist to lead the strategic planning, execution, and optimization of paid search and Performance Max campaigns. This role will serve as the in-platform expert, managing performance, testing, and collaborating cross-functionally to ensure alignment with broader digital marketing initiatives.

Key Responsibilities:

• Own and optimize paid media campaigns across Google Ads (Search, Performance Max, YouTube, Shopping) and Microsoft Advertising (Bing).
• Build and manage campaigns using industry best practices, including keyword strategy, ad copywriting, audience targeting, and bid management.
• Monitor daily performance, adjusting budgets, bids, and targeting to achieve ROAS and CPA goals.
• Partner with analytics and CRM teams to ensure proper attribution and data alignment across platforms.
• Develop and deliver regular performance reports, highlighting key insights, test outcomes, and optimization opportunities.
• Collaborate with SEO and content teams to align keyword and messaging strategies across channels.

Experience:

• Bachelor’s degree in Marketing, Business, or a related field
• 4+ years paid search experience in-house or agency.
• Expertise in Google Ads, Performance Max, Google Analytics, and Microsoft Advertising.
• Proven ability to manage and scale campaigns to meet performance goals.
• Strong analytical skills with proficiency in Excel and data analysis.
• Excellent verbal and written communication skills, with the ability to present data-driven insights to stakeholders.
• Google Ads Search Certification, Google Ads Shopping Certification, Microsoft Advertising Search Certification, and Microsoft Advertising Shopping Certification preferred.

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