Job Description

Overview The agency's mission is to be boldly innovative in improving the health and quality of life for South Carolinians. This position is located in the Office of Communications & Public Relations, Richland County. Are you the one? We are looking for a Visual/Digital Media Director (Content Director) who, under limited supervision of the Director of Strategic Communications, supports the South Carolina Department of Health and Human Services’ (SCDHHS) Office of Communications and Public Relations. This position assists in the development of communications material with an emphasis on digital communications, in support of the agency’s communications strategy. It will advise leadership on the layout and usability of content on the agency’s website(s) and coordinate with subject matter experts to ensure content is accurate and current. This role will ensure all website content is on-brand, consistent with priority messages and compliant with relevant state and federal requirements, and will assist in designing and developing other agency-branded digital assets. Responsibilities Develops a customer-focused web content strategy that supports the goals of improving access to and relevance of information across the agency’s website. Maintains frequent contact with program area leaders and business owners to ensure content is consistent, accurate, and up to date. Leads development of well-written materials to explain and promote the agency’s programs and initiatives to internal and external audiences. Builds relationships with program area leaders to create audience-appropriate content for the website. Collaborates with the Office of Communications and Public Relations, IT, program area leaders, and business owners to review existing website content for usability, accuracy, and timeliness. Supports supervisor and program areas with collecting and drafting material to fulfill public information needs. Supports the development of materials to explain and promote the agency’s programs and initiatives. Delivers a variety of communication deliverables in a time-sensitive manner, ensuring accuracy, consistency, alignment with the agency style guide, and audience-appropriate messaging. Edits and develops PowerPoints, letters, messaging documents, reports, and other deliverables to ensure proper review. Enforces the Office of Communications’ Rule of Two. Designs and produces collateral and visual materials that support the agency’s communications strategy and adhere to the agency’s style guide. Collaborates with program areas to identify marketing goals and meet branding needs. Keeps abreast of marketing trends and recommends new materials and media types to engage identified audiences. Leads or supports other projects as assigned by Office of Communications and Public Relations leadership. Engages in process improvement and collaborates with agency teams in research, development, implementation, and evaluation activities for services and initiatives. Performs other related duties as required. Attends and participates in relevant opportunities for professional development and training, and applies new skills to improve effectiveness and efficiency within assigned responsibilities. Benefits Health, Dental, Vision, Long Term Disability, and Life Insurance for Employee, Spouse, and Children. 15 days annual leave (vacation) per year. 15 days sick leave per year. 13 paid holidays. State Retirement Plan and Deferred Compensation Programs. Qualifications A bachelor’s degree in communications, public relations, visual communications, web design, digital media or a related field and three (3) years of relevant work experience, including experience maintaining content on a public-facing website. Bachelor’s degree must be from a higher education institution recognized by the U.S. Department of Education & CHEA. Additional Requirements Sitting or standing for long periods of time. Lifting requirements: 20 lbs. Ability to communicate effectively. Must have proficient organizational and communication (verbal and written) skills and proficiency in web writing and basic web design. Ability to maintain confidentiality of sensitive information. Ability to exercise sound judgment. Maintains a professional demeanor and is customer service oriented. Proficiency in design programs (e.g., Adobe InDesign) is a plus. Please complete the State application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position. Supplemental questions are considered part of your official application for qualification purposes. All applicants must apply online. All correspondence from the Office of Human Resources will be through electronic mail. The South Carolina Department of Health and Human Services is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related medical conditions, including, but not limited to lactation), national origin, age (40 or older), disability or genetic information. #J-18808-Ljbffr State of South Carolina

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