Job Description

Overview Marketing Coordinator – Serial Wines & Weather Wines. Location: Downtown Napa, CA (Full-Time, In-Office). John Anthony Wine & Spirits is a high-growth, innovative company headquartered in Downtown Napa. Our wine portfolio includes Butter by JaM Cellars, John Anthony Vineyards, Serial Wines, and Weather Wines—brands with strong scores and top Nielsen rankings. Serial Wines and Weather Wines represent the luxury tier of our portfolio, showcasing the terroirs of Paso Robles and the Sonoma Coast. We are seeking a full-time, in-office Marketing Coordinator to join our team in Napa, CA. This role will work closely with the Brand Manager to support the development and execution of marketing strategies across consumer, trade, and DTC channels for Serial and Weather Wines. Responsibilities Brand Support: Maintain and enforce brand guidelines across all channels to ensure a cohesive luxury brand image. Asset Management: Manage and update the asset library, including brand collateral, logos, and templates. Brand Representation: Represent Serial Wines and Weather Wines as a brand ambassador in internal and external communications and events. Campaign & Project Execution: Support marketing campaigns across digital (social, email, web) and traditional channels. Logistics Coordination: Coordinate logistics for trade events, eCommerce promotions, and DTC hospitality initiatives. Content Creation: Assist in content creation, including copywriting, managing creative assets, and collaborating with internal and external partners. Project Management: Manage timelines, budgets, and deliverables to ensure smooth execution. Performance Analysis: Track campaign performance and report key metrics to the Brand Manager; provide actionable insights to optimize strategies. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. 1–3 years of experience in marketing, brand management, or related fields; experience in wine or luxury industries strongly preferred. Fluency across consumer, trade, and DTC marketing channels and media. Knowledge or experience in the Paso Robles and/or Sonoma Coast regions is highly desirable. Strong organizational skills and attention to detail; ability to manage multiple tasks and deadlines. Excellent written and verbal communication skills. Proficiency in Microsoft Office, social media platforms, Meta advertising, and Google Analytics. Familiarity with marketing tools such as Mailchimp, RedChirp, WineDirect, and WinePulse is highly sought after. Experience with Adobe Creative Suite is welcomed but not required. Passion for luxury wine, storytelling, and driving brand growth. What We Offer Competitive salary and benefits package. Opportunities for career growth and development. The chance to work with iconic and high-growth wine and spirits brands in a fast-paced and innovative environment in Downtown Napa. Salary Range: $67,000–$80,000 annually, plus benefits, commensurate with experience. Note: The above description provides a general overview of the role and responsibilities; however, it does not encompass all tasks that may be required. We operate in a fast-paced and dynamic environment, and as our business evolves, new responsibilities or adjustments to current duties may be assigned by management to best support the brands. Flexibility and willingness to take on new challenges are key to thriving in this role. Apply To receive an alert when similar new jobs are posted, subscribe for job alerts. #J-18808-Ljbffr John Anthony Wine & Spirits John Anthony Wine & Spirits

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